How to host a standout open home with these interior design tips
As an agent it’s imperative that you stay ahead of the game - you aren’t short of competition after all. Buyers will likely be visiting multiple open homes and only the standouts will be front of mind at the end of the day.
First impressions matter. Visual cues translate into emotions and people purchase houses based on feeling a lot of the time. Taking the effort to incorporate interior design at your open homes can do two key things:
1. Achieve a higher price for the home
Buyers are emotionally driven; they want to feel as though they could live in the space comfortably and feel like it’s the right home for them and it can be quite difficult for most buyers to visualise a space without furniture.
Staging a home is a million-dollar marketing tool. A show home needs to feel warm, homely and as if the potential buyer already lives there or at least feel as though they could.
By putting in the extra effort to make the presentation of a home feel a certain way, you can drive up the interest in the home and the price.
2. Become memorable
People sense passion, if a potential seller comes through your open home and sees the extra effort you put in, who are they going to want to sell their home? And if a buyer comes in, who will they think of when choosing an agent?
In reality, not every person who comes through your open home is going to buy that house. They may just be looking to buy in that neighbourhood or that specific price range. The point to this is to recognise that your open home is an excellent chance to secure more buyers, and maybe these buyers need to sell also. Every interaction is an opportunity at open homes.
With these two key motivators in mind here are a few easy tips to create a standout open home of your own.
The kitchen is one of the most important spaces in a home. Make the kitchen stand out by displaying a fresh fruit basket and/or some fresh flowers on the bench top. If the kitchen has a scullery, talk this up. Scullery’s are the new walk-in wardrobes … everybody wants one.
Invest in some pot plants for both indoors and outdoors. A few cacti, spider, and aloe plants are easy to look after and will brighten up your space.
The bathroom is often overlooked. Add a few flannels, hand towels and soaps to the bathroom to make a space go from boring to relaxing instantly.
The rule of threes! When adding decorative items to a space if you are unsure how much is too much or too little, just remember the rule of three. Three items in a cluster is the perfect amount. Books, lamps and candles etc. on a table create a lived-in look.
Utilise local businesses. Is there a local baker or florist in the neighbourhood? By supporting the area, you are showing that you know the neighbourhood and it’s a great conversation starter to build a relationship quickly with the buyers in the home.
Open up! Open doors and windows, when weather appropriate, to make the home feel fresh and spacious. Arriving 10 minutes earlier to open the home will pay off here. Simple, yet so effective.
By doing a few simple things to make your listing stand out, it can be the difference in selling faster and for a higher price, getting more buyers on your books and becoming the memorable agent in your area.