5 smartphone photography hacks you need for social media success


Your real estate listings are photographed by the best professional photographers around, but if you’re using social media that’s only half the story.

To grow your personal brand, build trust with potential clients and share your successes, nothing surpasses taking in-the-moment photos and sharing them on social media. But like everything you do, quality counts.

Social media and real estate are a heavenly match. This is because social media has shown to increase emotion-led relationships. The emotional connection is where social media plays a huge role in building brand awareness and taps into people’s lifestyle aspirations.

In other words, social media is perfect for connecting people to their new real estate purchase; the one you’re selling.

Facebook and Instagram are where your potential buyers are - more than 2 billion people worldwide, and in excess of 3 million users in New Zealand.

Your lively, personal photos are the fast path to evoking an emotional response from your potential buyers (“Excited to introduce my newest property. I know you’ll love it as much as I do!”). But it must be good. So here’s our top 5 tips to getting it right.

1. Crop, don’t zoom

Zooming in on your subject reduces image quality. The more you zoom, the more you lose. With image cropping made so easy in the editing function of your phone images, it’s a no-brainer to use it.

2. Composition and angles

Don’t just take one snap and be done. Take many. Try different angles, and landscape, portrait and square mode to frame your image.

3. Try panorama and 360⸰ images

Showcase special rooms, views or landscaping using panorama and 360⸰ images. People can interact with the content to imagine themselves there. This is perfect for people considering coming to the open home or making a purchase.

4. Know the rule of thirds

Our eyes are naturally attracted to images divided into thirds, where the subject of the photos is slightly off-centre. Use the grid setting on your camera and put the subject at the intersection of the four intersecting vertical and horizontal lines to create visual harmony.

5. Remove distractions

Keep your eyes open in photos for visual distractions. Rubbish bins, power cables, cars, license plates, bird droppings, dirty windows and overflowing letterboxes distract from what you’re sharing. Even just moving a metre to the left, or raising or lowering your phone will make all the difference.